Use of keywords in your new website name:
RKJOnline will always provide help and advice if you have not yet chosen your new domain name (website name).

Your domain name is important – it is going to say to the world “this is my business and this is what we sell”. You’ll probably display it on letter-heads and business cards and many business owners think of cute, clever names or a name that play on words; as far as we are concerned, the client’s decision is final.
3d illustration of magic hat with domain names signs
However a domain name can play a large part in SEO, helping the search engines find your website. What will someone who wants your services search for in Google if they don’t know YOUR company exists?

They will search for the type of product or service they want. If they want purple and black widgets, that’s what they will search for. If you sell purple and black widgets, how much easier is it going to be to find YOUR business if your domain name is www.purpleblack-widgets.co.uk rather than www.myfirstnamemylastname.co.uk?

BUT we have to be careful – Google can penalise for Exact Match Domain Names – let’s say something like www.buy-purpleblack-widgets-runcorn.co.uk. This is where our advice will help further.

RKJOnline will carry out keyword research for your particular business niche to help you make an informed decision about your domain name (together with actually registering the domain name and looking after the “admin” associated with it). If you still want to choose that clever-play-on-names domain name, that’s fine by us!

To hyphenate or not?
Hyphenated domain names work well when we are trying to optimise for certain keywords as they help the search engines recognise those individual words – the hyphen is seen as a space. Hence ranking a little higher on Relevance is possible.

They also are sometimes used as an alternate for popular domain names that have already been taken.

Plus they can help clarify 2 or 3 words strung together, e.g.:
www.thisperfectdomainname.com versus www.this-perfect-domain-name.com

However, If your marketing intention is to create a domain name and brand that will be remembered, then domain names without hyphens work best, especially if you envisage having to say your domain name out loud perhaps to a group of prospective clients.

Underscores
We would never encourage their use if only for the fact that visually they can be lost. But also, as Matt Cutts of Google states: “So if you have a url like word1_word2, Google will only return that page if the user searches for word1_word2 (which almost never happens). If you have a url like word1-word2, that page can be returned for the searches word1, word2, and even “word1 word2″.”

Hire us just for Domain Name help? Yes, that’s possible – just get in touch to discuss.