There is a lot to be learned from competitors in your niche who are doing well. Off-page, we can research why your competitors are performing well in the search engine ranking, analyse their techniques and discover if we can emulate anything that’s working well for them.

seo-analysis-of-competitors

Some of the things we would analyse are:

  • Their On-Page SEO in terms of keywords, meta tags, headings, url structure etc.
  • How good their HTML is
  • How their on-page navigation is set up
  • Their content – are they regularly updating it with fresh content to attract visitors and links?
  • Do they concentrate mostly on brand or website optimisation with their new content?
  • What are their calls to action and are they working?
  • Are all their web pages indexed?
  • What back-links they have to their web-pages and where they come from; what the quality of the back-links is like, the quality and page-rank of the pages they come from and the anchor text in use; any “no-follows”?
  • What types of links are they attracting – are they via forums, blogs, social media; can we tell if they are buying links?
  • Are they getting customer reviews? Are they good or bad? Where are the reviews? (In some cases good customer reviews can influence where you appear in Google)
  • Have they had an online directory campaign?

We’ll review these once a quarter and it’s possible that what we learn may help us tweak both on-page and off-page SEO for your website.